Because You KNOW No Female Came Up With This Ad Campaign
August 26, 2006
So Mother Nature’s painters are in and doing a bit of remodeling, which required me to go out and purchase some sanitary napkins (or pads to you youngsters). I chose Always, because I had a coupon, they were on sale, they had those wing things on the sides, and they were thin. Perfect! Wrap those up for me, kind sir, and I’ll be on my way.
So the time came to place one of these babies in my underwear. The wings are held in place by a piece of paper that sits in the middle of the pad, on the top, so you have to remove it to wrap the wings around the sides of the underwear (this explanation is really for the men in the audience). Printed on this paper, MANY times, in a cute lilting font is:
Have a Happy Period.
WTF?!?!?
A happy period? I’ve never had a happy period. I’ve only had the painful, popping Advil like they’re candy kind of periods that come complete with lots of bleeding, pain and suffering for me and those around me. My heating pad and I become up close and intimate and my husband threatens to leave with no forwarding address. I give Linda Blair in The Exorcist a run for her money during my period. There is nothing, happy, fun or sexy for me during a period. The only time I have ever had a happy moment during a period was when I thought I might not get one that month and then it arrived. And that moment was brief, let me tell you.
I just want to know, did the women in that advertising powwow when this grand idea was born laugh their asses off at the men who hatched this idea? Because they should have. They had better. For women at large, but especially for me, because I SO would have, probably until it got me fired. But it would have been so worth it.
A happy period, indeed. Now, where the hell is my chocolate?
August 26th, 2006 at 8:08 pm
I’m speechless. Now, actually including complimentary chocolate in the same packaging as your Always would be too weird- but what about a $5.00 coupon for Hershey’s kisses???
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August 27th, 2006 at 2:01 am
I’d take that.
I hope this post didn’t offend you, I just thought it was hilarious and crazy to come up with that and put it on my sanitary napkin.
But I do love me some Hershey’s Kisses!
Shash
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August 27th, 2006 at 11:46 pm
OMG. I’m with you. WTF?????
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August 28th, 2006 at 1:11 am
i love teasing my girls about our “happy periods” whjile we wallow in pms hell.
such a dumb campaign. pass the chocolate lady!
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August 28th, 2006 at 4:52 pm
LOL. I am glad I am a guy. I know all my ex girlfriends have never experienced a happy period, or for a matter of fact have I.
I am sure some marketing genius making $150,000 a year came up with that one.
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August 29th, 2006 at 5:57 pm
Hahahahahahahahahahahahahahah
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September 4th, 2006 at 3:05 am
Is that a joke??? I would so have been passed over for, uh, the next PAY period if I suggested anything along those lines at my job! Any of my jobs ever, for that matter!
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September 8th, 2006 at 1:14 pm
That was hilarious. Made my day. Thanks for the smile.
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